Guinness will sponsor London IrishBy Alan Manicom
July 09, 2010
London Irish will continue to be sponsored by Guinness, despite Premiership Rugby’s announcement that insurance company Aviva will replace the famous dry stout as title sponsors of the top flight.
Under the terms of the £20million four-year deal, the competition will be renamed the Aviva Premiership.
How much Exiles receive of that will depend on how well they do over the next four seasons.
A club spokesman, though, confirmed that London Irish’s sponsorship with Guinness remains unaffected.
He said: “Guinness has been a club sponsor since the first day of professional rugby and there is no change in the relationship.”
Aviva’s contract extends to 2014 and provides all 12 Premiership clubs with a firm commitment and much-needed stability when it comes to budgeting.
Meanwhile, Exiles new boys Daniel Bowden, Darren Allinson and Brian Blainey have been getting to know their team-mates in pre-season training.
The club will be back in action against hosts Harlequins, Saracens and Wasps in the first round of the new JP Morgan Asset Management Premiership Rugby 7s Series at the Twickenham Stoop next Friday.
But coach Toby Booth is expected to name a largely youthful side for the televised competition as it comes a bit too early into pre-season training. Matches will be broadcast live on ESPN.