Parkers voted winner at 2010 Estate Agency of the Year Awards
January 06, 2011
Parkers received the ultimate industry accolade on Friday 3rd December when our group was crowned as the Gold winner of the Technology & Online Award at the 2010 Estate Agency of the Year Awards in association with The Sunday Times and The Times.
The event is recognised as the most important event in the industry calendar and attracted agents from across the country representing over 4,000 branches.
Our entry was subjected to rigorous scrutiny by a panel of independent industry experts and the whole judging process was overseen by the Property Ombudsman Christopher Hamer with Peter Bolton King, Chief Executive of NFOPP acting as Arbiter.
The Judges’ Report stated:
“Parkers subscribe to the view that technology and its development is key to its business. Recognising that technology is a tool, not a means to an end, their online presence and back-office systems are designed to complement and enhance their service offering and ease their customers’ journey. Their website has been re-designed completely this year and the team has worked closely with the web designers to ensure they can capture all information needed internally to target customers successfully. The data gathered has also enabled them to change the layouts and pages on the websites to ensure they are easily navigable and comprehensive. An excellent understanding and usage of social media, e-marketing, intranet and blogging sits alongside to win them the gold.”
We’ve strived to embrace the latest technologies at Parkers to ensure our properties get maximum exposure online, but also to help us provide a better service to all the buyers, sellers, tenants and landlords that we serve.
In addition to the Best Technology & Online Award, our group was also awarded Gold for Best Franchise, a testament to the calibre of our agents and the team that support them centrally. Everyone is thrilled with these awards and we’re already working on a number of things to raise the bar still further in 2011.
To see details of our achievement on the Awards website, please visit: http://www.estateagencyevents.com/winners/xperience/
Parkers new Bracknell branch is now open at 5a Charles Square, Bracknell, Berkshire, RG12 1DF. Visit www.parkersproperties.co.uk/branch/bracknell