What Bracknell thinks: Early Christmas displaysBy Becky Barnes
October 22, 2012
This week we asked our panel if they had started planning for Christmas and what they thought about shops having Christmas displays.
We asked where they would be doing their Christmas shopping and if they had started it yet.
Jonathan Greenyer, an artist and author from Winkfield: “We have shops full of Hallowe’en merchandise and that’s still weeks away. Planning Christmas in October is just wishing your life away. It’s a sign of retailers’ desperation. Why not conflate them all and have generic stock available all year round – Hallowe’en vampire Easter bunnies on a surfboard with Santa?
“To have a great family Christmas is not about the hype, it is about true family values and they do not come from shopping for meaningless trinkets. Building an economy on buying unwanted gifts (mostly made in China) is pointless. And yes, I will be just as likely to visit Bracknell at Christmas as I am at any time of the year.
Chris Brown, a retired chemist from Binfield: “Advertising Christmas shopping in October feels like having your life sliced away in ever bigger chunks by some marketing folks.
“Let’s enjoy those lovely autumn days out in the country and gardens and start thinking about mid-winter once we get into December. If you are really desperate to get ahead with your Christmas shopping, do it in January and save some money in the sales. Otherwise let’s ignore the premature Christmas advertising and enjoy the rest of the year.”
Kayne Steinborn-Busse, head of sales & marketing at APC Overnight, Bracknell: “Personally, no, not yet, however in business, yes – Christmas is clearly a time when people send lots of parcels so we have to start planning in the summer.
“I was in a London store in August and it had opened its Christmas aisle – I think that’s a little too soon, November is a little more acceptable. I usually start my Christmas shopping around December 24 – it involves a mental rush followed by and even more uptempo wrapping session.
“I’ll probably shop at The Oracle in Reading and do some online shopping.”
Jo Ilott from Crowthorne: “Yes, I have started planning, just not really bought anything yet. My Christmas cakes are made though – ready to ice in December! I haven’t really seen any Christmas display as yet but would prefer they waited until nearer the time (ie November) – it takes a lot of the magic out of Christmas – it’s seen as just a big cash-in exercise.
“I haven’t started Christmas shopping yet, but a lot of it will be done online and when I go into London on December 12.
“I will do some of my shopping in Bracknell, mainly Bentalls, Argos – until better shops are available, I have to go elsewhere. Hurry up regen – we need you!”