Cineworld 'major step forward' for regenerationBy Becky Barnes
September 27, 2012
Delighted town planners have hailed Cineworld's move to Bracknell as a 'major step forward' in the town centre's regeneration.
The top cinema chain put pen to paper on Tuesday night and signed a 25-year lease to open in the near future.
The development, close to Waitrose, in Bond Way, will be built after parts of Broadway and Crossway are demolished.
The site will offer a range of new shops and aims to boost the town’s nighttime economy with a selection of family-orientated restaurants.
Councillor Marc Brunel-Walker, executive member for economic development and regeneration, said: “This is great news for Bracknell and is a major step forward in the future of Bracknell town centre’s regeneration.
“This exciting announcement sends a message to our residents that what we have been talking about is really happening. It will also bring new jobs and investments and a town centre we can all be proud of.
“Along with Bracknell Regeneration Partnership (BRP), Bracknell Forest Council is committed to delivering a comprehensive redevelopment scheme for the town centre, and this latest news is the result of a lot of hard work by our development partners and the council.”
Cineworld has agreed a to open a 12-screen 41,500sqft cinema with the latest 3D technology.
The proposed entrance to the new cinema will be located in the current service yard behind The Bull Inn pub, in High Street.
Regeneration bosses are currently unable to confirm when the cinema will be built, but announcements are due to be made within the next few months.
Helen Barnett, BRP marketing manager, said: “We are delighted Cineworld is coming to the town centre, with its market-leading reputation and commitment to customer service.
“One of the goals for the regeneration is to boost the town’s nighttime entertainment offer and we feel this is a great step towards this aim.”
The development has been designed with new shops and car parks and will feature the most up-to-date technology.
Cineworld claims to be one of the market leaders in 3D technology and has a total of 79 cinemas across the UK and Ireland.
Steve Wiener, chief executive of Cineworld, said: “Naming additional sites, including Bracknell, shows the strength of our pipeline.
“We are delighted to partner with Bracknell Regeneration Partnership in recognition of our qualities as a development partner and look forward to demonstrating the footfall we drive to sites even in difficult times.”