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Cineworld has signed a 25-year lease to be a part of the new Bracknell
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Cineworld 'major step forward' for regeneration

By Becky Barnes
September 27, 2012

Delighted town planners have hailed Cineworld's move to Bracknell as a 'major step forward' in the town centre's regeneration.

The top cinema chain put pen to paper on Tuesday night and signed a 25-year lease to open in the near future.

The development, close to Waitrose, in Bond Way, will be built after parts of Broadway and Crossway are demolished.

The site will offer a range of new shops and aims to boost the town’s nighttime economy with a selection of family-orientated restaurants.

Councillor Marc Brunel-Walker, executive member for economic development and regeneration, said: “This is great news for Bracknell and is a major step forward in the future of Bracknell town centre’s regeneration.

“This exciting announcement sends a message to our residents that what we have been talking about is really happening. It will also bring new jobs and investments and a town centre we can all be proud of.

Cineworld to open in Bracknell

“Along with Bracknell Regeneration Partnership (BRP), Bracknell Forest Council is committed to delivering a comprehensive redevelopment scheme for the town centre, and this latest news is the result of a lot of hard work by our development partners and the council.”

Cineworld has agreed a to open a 12-screen 41,500sqft cinema with the latest 3D technology.

The proposed entrance to the new cinema will be located in the current service yard behind The Bull Inn pub, in High Street.

Regeneration bosses are currently unable to confirm when the cinema will be built, but announcements are due to be made within the next few months.

Helen Barnett, BRP marketing manager, said: “We are delighted Cineworld is coming to the town centre, with its market-leading reputation and commitment to customer service.

“One of the goals for the regeneration is to boost the town’s nighttime entertainment offer and we feel this is a great step towards this aim.”

The development has been designed with new shops and car parks and will feature the most up-to-date technology.

Cineworld claims to be one of the market leaders in 3D technology and has a total of 79 cinemas across the UK and Ireland.

Steve Wiener, chief executive of Cineworld, said: “Naming additional sites, including Bracknell, shows the strength of our pipeline.

“We are delighted to partner with Bracknell Regeneration Partnership in recognition of our qualities as a development partner and look forward to demonstrating the footfall we drive to sites even in difficult times.”

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Most recent user comments 7 of 7

This is indeed a very good news towards Bracknell's regeneration. I moved in to Bracknell in 2003 and in last 9 years, the only major visible change was Waitrose. Hope Cineworld and associated small businesses and eating places will re-shape Bracknell. BTW, one question to the council - when will you get rid of the old 3M building? http://shajinarayanan.com

Shaji
08/10/2012 at 02:04

I went to a Cineworld Cinema last night with some friends. In future I think I shall stick to Vue in Reading or Camberley!!

They don't offer anything special other than their £15 a month view as many films as you want, plus 10% off the overpriced food and drinks. If you are able, or wish to go to the cinema more than twice a month then perhaps it is compelling but based on the seats and general layout I saw last night I think options elsewhere will still be of more interest.

Like the Starbucks comment - a classic Simpsons episode being referred to I beleive.

Neal Evans, Forest Park
30/09/2012 at 20:07

There is a Starbucks in Bracknell - OK it is Bagshot Road but it's there. I think another one would be too much as there is already a Costa in the centre. Besides, if you have two Starbucks they are sure to breed and there won't be room for anything else!

Disgruntled Former-Tory, Bracknell Forest
29/09/2012 at 09:49

Can we have a Starbuck PLEASE......

Bees_Rule, Bracknell
28/09/2012 at 10:33

It will have to get better to be compeititive Gareth, as opposed to offer a shoddy service, in dirty conditions with blown speakers at a ridiculous price knowing it has a monopoly for those that can't get to any of the better cinemas within driving distance, which is any of them