Join big push for ApprenticeshipsBy David Millward
February 09, 2011
Young people eager to learn new skills are set to benefit from a major push to increase the number of apprenticeship opportunities in Reading.
A campaign is being launched in the town tomorrow to create 100 new apprenticeship places in the next 100 days.
The initiative is timed to coincide with National Apprenticeship Week and is being supported by the Reading Post/getreading and other local business organisations.
Employers will learn more about the Reading 100 in 100 Challenge during a business breakfast held at the pentahotel, in Oxford Road, in the town centre, tomorrow.
Rachel McKellar, regional director for the National Apprenticeship Service (NAS) in the South East, said: “In launching this campaign, our aim is to raise awareness of the benefits of taking the apprenticeship route.
“Apprenticeships are a great way for young people in particular to get on the career ladder, gain qualifications and earn a salary at the same time.
“The skills they learn and the qualifications they gain will improve their prospects for the future.”
She added: “We hope the campaign will help raise the profile of apprenticeships with local employers as a way to ‘grow your own talent’ and reap the benefits of a more productive workforce which in turn benefits the local economy.”
Ms McKellar said apprenticeships were not limited to the traditional trades and there were about 200 different jobs offered, including marketing, business administration and customer service.
The 100 in 100 challenge is being run by the NAS and supported by the Reading Post, Reading Borough Council, Reading UK CIC, Thames Valley Regional Network and Central Berkshire Education Business Partnership.
See the special 12-page supplement in today’s Reading Post for more details or contact Ruth Harris at the NAS at firstname.lastname@example.org.