ASONO COULD TAKE IT RIGHT TO THE TOP
June 01, 2005
THE manager of a band from Wokingham who have reached the final of an international competition says they could be on the brink of stardom.
As reported last week in The Beat, Asono – a four-piece rock band who formed at Bearwood College in 2003 – took on seven other acts at the semi-final of the London leg of the Emergenza competition on Sunday to secure one of two places in the final.
Dubbed as the number one unsigned live band event, Emergenza takes place all over the world and thousands of hopefuls take part in heats.
Ben Ross, Asono’s manager since his younger brother Jonny became the lead singer, told The Beat about the band's journey and their hopes for the future.
The 26-year-old said: “They were advertising for unsigned bands in the NME and we decided to enter it and see what happened.
“I think around 1,500 bands entered from this country and it goes on all over the world. The crowd decide the outcome and we just managed to squeeze through the heats.
“We made sure we had more
people on Sunday because the crowd is the most important part.”
More than 100 revellers from Wokingham caught a coach from Bearwood College to the West One Four Bar in Kensington to cheer on their mates.
“We were first on, which is such a difficult slot because the crowd tend to get more lively as the night goes on,” continued Ben.
“I was nervous, but also confident because we had brought so many
people along. I was just really eager for them to go through – the band had put so much practice in.
“It was all about trying to make it work on the night and it is not always easy to get people to come down to London on a Sunday night.
“It was the best gig they have ever put on and there was a real buzz.
“We ended up winning by quite a margin – it was fantastic so many people made the effort to be there.”
The quartet, whose influences include stadium rock acts such as Aerosmith, 3 Doors Down, Queen and Bon Jovi, are now gearing up for the final at London’s Astoria venue in July, where they will play before a crowd of 4,000 for the top prize – a slot at a rock festival in Germany.
Ben said: “We’ve got to start selling tickets now to get enough people for that gig. This is definitely the highest point of the band’s career so far.
“They’ve got a really good sound in the bigger venues and I think that will fire them on to do well.
“The crowd are going to love it at the Astoria.”
For more information about tickets for the final visit www.benkemp.net/asono