Bosses heading to Beijing to improve Bracknell's China linksBy Julie Spencer
March 18, 2013
Bracknell bosses are heading to Beijing for a conference that could bring Chinese investment to the borough.
Their trip has been welcomed by business leaders who say contacts with China will pay off with investment and jobs in the next 25 to 30 years.
Timothy Wheadon, Bracknell Forest Council chief executive, and his deputy Victor Nicholls will travel to the China Enterprise Outbound Investment Conference as part of the British Chamber of Commerce Link to China delegation.
More than 1,000 Chinese entrepreneurs will be at the week-long conference which begins on April 15 looking for worldwide investment opportunities.
Peter Smith, president of Bracknell Chamber of Commerce, said: “Sitting around and waiting for investment and jobs to come to us is simply not an option.
“Delegations such as this one are a must do in today’s world.
“Attracting new investment takes time and energy; we all know it doesn’t happen overnight. This work will pay off with investment and jobs over the next 25 to 30 years.
“By acting now we can make sure that the business, learning and employment advantages Bracknell possesses will continue and grow for the future.”
David Cook, chairman of Bracknell Forest Economic and Skills Development Partnership, said: “This is a vital next step following on from last September’s successful visit to Bracknell Forest by Chinese investors and entrepreneurs.
“Guaranteeing the next generation of investment, jobs and a thriving community means going international so that our highly skilled workforce, quality of life and thriving business sector is at the forefront of investor thinking when they are planning expansion.
“We must seize every opportunity to showcase Bracknell Forest and attract new inward investors.
“This is what will keep us at the forefront of hi-tech industry and bring long term benefits for everyone living and working in Bracknell Forest.”