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Reading has the best transport system and communications links of any small town or city in Europe
Reading has the best transport system and communications links of any small town or city in Europe
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Reading named 'best city in Europe'

By Paul Robins
February 26, 2010

Reading has the best transport system and communications links of any small town or city in Europe.

The town has been named the continent’s top “micro city” for infrastructure thanks to its strong road and rail network and unrivalled access to markets. Reading is followed by Neuilly-sur-Seine and Cannes in France, Eindhoven in Holland and Ghent in Belgium.

And the Foreign Direct Investment report ranked Reading eighth in the overall list of Europe’s top micro cities – those with a population of 250,000 or less based on economic potential and quality of life.

Dutch city Eindhoven headed up the table, followed by Cambridge and Grenoble in France.

Tim Smith, executive director of economic development company Reading UK CIC, said: “This is another independent accolade for Reading which we should be extremely proud of.

“What other town gets £800 million investment into its rail and £50 million into its motorway junctions during the worst recession for 60 years?

“Reading is the best connected city in England and, compared to the rest of Europe, we are better served. It is almost as seamless for the international traveller to visit London or Reading – we have great access to Heathrow and Gatwick.”

And Mr Smith hit out at sceptics by warning that Reading’s top grading was based on much more than just its transport system.

“Infrastructure is not just good road access. Communications infrastructure is just as much a part of it,” he said. “We all accept that the Thames Valley suffers from congestion. But to be placed first out of 223 cities is a phenomenal achievement.

“And to be eighth overall proves the Reading brand is getting traction and increasing people’s awareness of what we have to offer.”

Nicky Goringe Larkin, chairwoman of Reading FSB, said the town’s infrastructure was a big bonus for small firms. “Reading’s location makes it an attractive place for business to be based, within the heart of the Thames Valley, being easily accessible to London and its facilities,” she said.

“Infrastructure is an ever-evolving challenge, and the regeneration of the train station, continuing improvement of Reading’s road network and accessibility to high quality broadband is essential for local businesses to continue to thrive.”

Reading’s council transport boss Tony Page believed the research strengthened its bid for city status. “This shows that Reading is a town that has considerable strength on the transport and infrastructure front,” he said.

“We benefit from a great geographical position. In terms of its economic strength, Reading is already classed as a city by most academic organisations, and I think these comparisons will be used in the forthcoming campaign for city status.”

London was again crowned Europe’s number one city, ahead of Paris and Moscow, with Edinburgh (10) and Manchester (24) also in the top 25.

The South East was awarded the title of FDI’s European Region of the Future based on data for 223 cities and 142 regions.

Vanessa McCormack, regional director at Santander, which opened its Reading office in Forbury Square last month, said the town’s “excellent” infrastructure was a major attraction.

“It was one of the benefits the bank recognised when deciding to locate our Thames Valley corporate business centre in the town,” she said.

“Another influence was the town’s well established corporate and commercial sector.”

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Most recent user comments 15 of 60

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   It's nice to know that Reading probably isn't as bad as it seems, but I am curious as to how they came to the conclusion... was it all done by looking at figures? Because figures may give a rough idea but don't always accurately reflect the reality.

However, my biggest problem with the headline, is that Reading is a town, not a city. There may be bids to make it a city, but this hasn't happened yet, so stop trying to suggest that it already is one!
CMA
02/03/2010 at 19:59 Offensive or Inappropriate?
   I love eightiesdisco as much as I love roller disco. I think I may be a little bit in love with Steve Berry now too. I do wish the people that hate those of us who are not fans of Reading would stop telling us to drop everything in our lives just to leave them to enjoy the many dubious benefits of the place. We are not insulting your children here, just elements of the place we find ourselves living and/or working in. It’s getting tiresome hearing your pathetic bullying tactics and idle daydreaming of our untimely ends, and reminds some of us how unadventurous and ill-informed some of you around here are.

“I really can't understand why you don't get on your bikes and ride off to wonderfulville if the very thought of living in Reading makes your lives so dreadful.” Because we want to live somewhere that exists, but thanks anyway. I do not think most of us criticising elements of Reading do have dreadful lives – we just have to make the best with/of what we have in relation to Reading. To argue anyone who can see problems that need to be addressed should move and leave them to fester is what really takes some thinking to understand.

“Why don't all of the kick-Readingites pack up their tiny brains and spiteful thoughts and b****r off and go to Slough or Swindon or Bracknell.” Because we want to live somewhere nice, and listing other crap towns is not be the solution. Let’s not get started on who is being spiteful to whom in the Comments either.

“In this 21st Century, Reading is internationally recognised as going places.” Yes – by the spin doctors. And some of us don’t take them seriously.

“So to all those who moan about the buses - try living elsewhere as the service is clearly worse.” Nope – I usually travel by bus when staying in other towns and cities and want to travel a few miles. I rarely do it in Reading because the service is admittedly higher than average, suffers from being based in a town with poor road planning, and is, along the Oxford Road, full of people who stand by the doors rather than taking any of the seats that are available (which makes the journey uncomfortable). Over the most recent three years, I think I have travelled by buses in ten other places in the UK, and the majority of them have been cheaper, all of them more comfortable and less hassle , than it usually is for me to catch a bus between home and work in Reading. Were it not for some of the staff being friendly on Reading Buses, I cannot think of a positive to have emerged from their last few years of changes and mishaps.

“I also think that any train connection to Gatwick is a bonus...” I agree, (as usual, if memory serves) with Wabbit, but that is a compliment to Winnersh, Wokingham, Bracknall, Farnborough and about a dozen other small towns along just one route. It isn’t a major plus for Reading alone. And again, it is a bonus for those travelling out more than travelling in at this point in time.

Most of the report and supportive comments remind me of the Salter and Dodds defence of Reading after that Guardian review last year – basically, it must be a decent town because of all the things around it, not in it. What a hopeless stance to have to take to justify the value of what is a small commuter town with problems with traffic, rates, poor child welfare and high figures for street crime.

Ray Northstander – I wouldn’t let you within four inches of that special little button. Which shouldn’t be an issue.
Nowtas, Reading West
02/03/2010 at 13:53 Offensive or Inappropriate?
   I know local living in Reading have their gripes about the place - and always have done. I don't profess the place is a gem (or anything close), but perhaps it just goes to show there's plenty more worse in England and Europe.
Doctor Dave
02/03/2010 at 13:12 Offensive or Inappropriate?
   As long as you and all the other moaners are right underneath it when it's detonated, Hugh. I'll press the button. For free.
ray northstander
01/03/2010 at 18:04 Offensive or Inappropriate?
   Reading has the potential to be great. All it needs is a strategically placed atom bomb. Best city in Europe? better than Paris? lol!!
Hugh J, Reading
01/03/2010 at 14:35 Offensive or Inappropriate?
   That's right Bernie Bullpit, just the place to bring your family up in. Loads of pubs, bars, nightlife, casinos and women (many of a dubious nature). I mean what else could possibly be needed? Mountain Cat, the answer is not to stop doing something because someone else can't (won't?) get it right. If your internet connection is slow - you wouldn't expect someone to say 'Well don't use it then'.
The Realist
01/03/2010 at 09:52 Offensive or Inappropriate?
   If anybody is interested here is the full report:

http://www.liaa.gov.lv/uploaded_files/00JAUNIE00/ENG/European%20Cities%20&%20Regions%20of%20the%20Future%202010.pdf

mamamia, Reading
28/02/2010 at 10:51 Offensive or Inappropriate?
   not a city numbnuts, plus its a dive, cant wait to leave, its boring and has a lack of good strip clubs ..... errr i mean bars ;S
Detective John Kimble, Tilehurst, Reading
28/02/2010 at 01:11 Offensive or Inappropriate?
   While on the subject of traffic, why do we have to have 5-6 traffic light units for each direction of a junction - we put Blackpool to shame. If I was a skeptic I would wonder whether RBC have some kind of 'special arrangement' with their traffic light supplier.
IhateRBC
27/02/2010 at 21:01 Offensive or Inappropriate?
   Mountain Cat.......The strength of the comments on here should make it obvious how much people are frustrated with the traffic system in Reading and the way that the council deliberately make it worse by doing all the daftest things that they can dream up. Turning perfectly good roundabouts into traffic light junctions is just one of the ways that congestion can be caused. Making roads on way , as in the case of Kings rd is another ( this has caused major problems on London rd) Doing away with bus laybys is guaranteed to hold up more traffic. Who benefits from this sort of deliberate congestion......well the council will , because they have applied for government money (via the TIF bid) to introduce congestion charging , as what they will no doubt tell the government , it is the only way to tackle the congestion. There are many things within Reading that could be altered to make the traffic flow better , but the council have no intention of doing this because it would spoil their case!!! People don't moan for moaning's sake ,,,,,they moan because they have something to moan about !!!
Howard Thomas Common Sense party
27/02/2010 at 10:57 Offensive or Inappropriate?
   BERNIE BULLPIT from your comments your must have come from out of Reading not born in the town still got your rose tinted glasses on.Reading is a good town yes but not perfect.You also seem to have been led on by the hype about whitley and southcote too.Only the new commers to the town believe that old clap trap.
bahumbug, Reading
27/02/2010 at 01:34 Offensive or Inappropriate?
   How many more times will this series of photos be used?
reynard, calcot
26/02/2010 at 20:59 Offensive or Inappropriate?
   Medders: like it! Roll on elections...
Troy
26/02/2010 at 20:59 Offensive or Inappropriate?
   I'd like to know if they considered the City of Pangbourne - you can buy a Bentley there - wow! And incidentally, Mr Reading Headings, you've got your spelling wrong again - do you mean a B&Q whorehouse? Now that would be something.
AndyMan, Reading
26/02/2010 at 20:47 Offensive or Inappropriate?
   Every morning and evening I have to queue to cross Sodding Bridge. How about another two-way bridge a bit closer to Reading, say springing off the A329?
Gargoyle, Reading
26/02/2010 at 19:51 Offensive or Inappropriate?
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