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Rakesh Bhasin from Colt Telecommunications UK with the winning team
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Rebrand to improve ‘Redding’

October 14, 2009

Could changing its name to ‘Redding’ and building a 50-storey library in the town be the key to improving Reading’s image?

They were just two of the ideas thought up by school pupils who were given the task of rebranding the town.

Students from Reading School, Kendrick School and The Holt School took part in the brainstorming event organised by the Central Berkshire Education Business Partnership.

They discussed a variety of ideas including more PCSOs to make Reading safer and giving the town a catchy slogan – “Work hard, Play hard” – to reflect its thriving business and night-time economies.

Sue Brackley, destination manager with Reading UK CIC, helped inspire pupils with an overview of the work the Reading Marketing Group has done to develop the Reading UK brand.

She said: “The winning entry was incredibly good – the team came up with the idea of building an iconic building that would become Reading’s unique selling point.”

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Ah yes - but was that a SELECTIVE 'public school' or one that just takes any thick, posh idiot that comes along ;-)

Common Cents, Reading
21/10/2009 at 15:49

They may just be kids but no doubt they all have a higher IQ than anyone working in the council and we don't want the council adopting these ideas and pretending they are their own now do we?

BTW common cents I went to a public school, thankyou.

rogerjolly, reading
19/10/2009 at 11:51

Chill out mate . . . they're kids! Do you have a problem with them coming from a selective school or are you just a natural born curmudgeon?

Common Cents, Reading
17/10/2009 at 22:20

Yeah work hard play hard, never ever heard that in my life, these kids are all going to be millionaires when they get jobs, oh sorry I forgot there aren't many of those about at the minute.

How about pay hard, wait hard, referring to the council tax and the traffic?

rogerjolly, reading
16/10/2009 at 12:12

Didn't Henry I try the "Iconic Building" strategy about 900 years ago ?

I Ron
15/10/2009 at 16:09

I think the 'work hard, play hard' strapline is a great one!

Nice idea to get children involved in thinking about their town and analysing it as a 'brand'.